Hero Metric · Revenue Attributed

Email-driven pipeline

£ 0
£4.94 revenue per email sent · £187 avg. booking
↑ +£68K vs February · 18.9% growth
Bookings
0
Email-attributed appointments
↑ 18.9% MoM
Booking Rate
0%
Send → confirmed booking
↑ +0.4pp
Open Rate
0%
vs industry 28.3%
↑ +3.1pp
Emails Sent
0
Across 6 campaigns
↑ +12.4%
I. Email Performance
Delivery & Engagement
Total Sent
0
6 campaigns · 26 sends
↑ 0.6pp
Delivered
0
97.2% delivery rate
↑ 0.6pp
Delivery Rate
0%
Target ≥ 95%
↓ 0.6pp
Bounce Rate
0%
1,359 bounced
↓ 0.2pp
Hard Bounce
0%
437 permanent failures
↑ 0.1pp
Soft Bounce
0%
922 temporary failures
↑ 3.1pp
Open Rate
0%
18,300 opens · industry 28.3%
↑ 1.8pp
Click Rate
0%
6,711 clicks of 47,261
↑ 2.4pp
Click-Through Rate
0%
Clicks ÷ unique opens
↑ 0.7pp
Conversion Rate
0%
361 actions of 6,711 clicks
Engagement Trends
Open Rate, Click Rate & CTR · last 6 months
6-Month View
Delivery Breakdown
Email outcome distribution this period
48,620 SENT
Delivered
47,261
97.2%
Hard Bounce
437
0.9%
Soft Bounce
922
1.9%
Conversion Funnel
Send through confirmed appointment · full subscriber journey
March 2026 MTD
Sent
48,620
48,620
100%
Delivered
47,261
47,261
97.2%
Opened
18,300
18,300
38.7%
Clicked
6,711
6,711
14.2%
Converted
2,558
2,558
5.4%
Booked Appt.
1,284
1,284
2.64%
Campaign Performance Comparison
Toggle metric · top performer vs. underperforming campaigns
II. Booking Attribution
Revenue & Pipeline
Total Bookings
0
↑ 18.9% vs Feb
Booking Rate
0%
↑ 0.4pp gain
Avg. Value
£0
↑ 8.2% vs Feb
Revenue Attributed
£0K
Email-driven pipeline
Revenue / Email
£0
↑ from £4.17 last month
Booking Trend
Monthly email-attributed appointments & booking rate
6-Month
By Treatment
Email-driven appointments per category
Botox & Neurotoxins
486
37.9%
Dermal Fillers
324
25.2%
Laser Treatments
248
19.3%
Skin Rejuvenation
184
14.3%
Chemical Peels
108
8.4%
Body Contouring
62
4.8%
III. Audience Segments
Cohort Performance
New Clients
42.1%
Open Rate
Click Rate16.8%
Booking Rate3.2%
List Size9,840
Returning Clients
51.4%
Open Rate
Click Rate22.1%
Booking Rate4.8%
List Size14,220
VIP Members
68.9%
Open Rate · Top Cohort
Click Rate34.5%
Booking Rate8.1%
List Size3,150
Prospects
28.3%
Open Rate
Click Rate9.7%
Booking Rate1.1%
List Size12,880
Lapsed Clients
19.6%
Open Rate
Click Rate6.2%
Booking Rate0.8%
List Size8,530
Campaign Performance Detail
All active campaigns · sorted by booking rate (highest first)
Campaign Status Sent Delivered Delivery Open Rate Click Rate CTR Conv. Booking Rate Bookings Bounce
Bookings Attributed by Campaign
Appointment bookings driven by each email campaign this period
1,284 total